Digital marketing experiences that extend the customer lifecycle.
Hi! I'm Brian, a marketing strategist and tactician pursuing all things automation and engagement. Whether marketing communications, marketing automation, data segmentation, design, or development, I inspire growth with a passion for creating digital customer experiences that convert.
That's my mantra: I convert interest into action.
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Together, let's cultivate happy customers and empower them to be the voice of your business. Check out the site and contact me with questions below.
Welcome! And thanks for stopping by.
01 PROFICIENCIES
HOW CAN I HELP YOUR BUSINESS?
CUSTOMER MARKETING
100%
CUSTOMER ADVOCACY
90%
LIFECYCLE NURTURES
80%
CSAT / NPS SURVEYS
80%
EMAIL MARKETING
100%
MARKETING AUTOMATION
90%
WEB DESIGN / UX
90%
MOBILE APP / UX
70%
SOCIAL MEDIA
70%
COMMUNICATIONS
100%
GRAPHIC DESIGN
80%
COPY / STORYTELLING
100%
CUSTOMER RETENTION
90%
UPSELL / CROSS-SELL
90%
DEMAND GEN
100%
02 PORTFOLIO
MY LATEST WORK. SEE MORE INSIDE >
03 Experience
2024-present
F5
Senior Manager, Customer Marketing
Green field development of SaaS product adoption journeys, in-app communications, automated sales email sequences, and customer advocacy support, including live advisory board events, customer conferences, and global program development.
2020-2024
Level Access
Director, Customer Marketing
Green field development of customer data, lifecycle, and advocacy programs, including customer stories and reviews, CSAT surveys, Salesforce segmentation, and onboarding/adoption metrics.
2017-2020
Cvent
Senior Manager, Customer Marketing
Innovation of customer lifecycle programs, including CSAT survey strategy, journey mapping, digital nurtures, health scoring, an award-winning advocate rewards program, and the new Online Community.
2015-2017
FireEye / iSIGHT Partners
Senior Marketing Manager /
Principal Marketing Automation Manager
Content marketing across the buyer's journey from lead generation to conversion. With iSIGHT, I led all marketing automation initiatives spanning lead nurturing, lead scoring, drip campaigns, and more.
2002-2015
Sport & Health Clubs
Senior Director, Digital Marketing & Engagement Strategy
Design and development of all-things online marketing, including e-commerce portals, websites, email marketing, social media, SEO, lead capture, and strategy.
2000-2002
Sage / Best Software
Senior Specialist, Marketing Communications
Creation of all print and online marketing materials positioning ABRA products, including direct mail, magazine ads, web portals, emails, and collateral.
Nhien Le
Demand Generation Leader
FireEye
Brian offers the perfect combination
of high-level thinking skills with a
"roll up your sleeves" work ethic.
I highly recommend Brian in any marketing capacity.
Patrick McBride
Vice President, Marketing
iSIGHT Partners
Ship is a pro ... plain and simple! He brings a rare combination of creative talent, database knowledge, application development and process expertise to digital marketing. He can both manage the work and do the work and he always does it with a smile.
Emily Crawford
Brian is a critical thinker and visionary with an infectious passion for every project he's assigned. His attention to detail, eye for design, and technical know-how ensures that projects will be done and done well.
Digital Marketing Team
Sport & Health Clubs
04 PRAISES
WHAT OTHERS SAY ABOUT MY SERVICE
CONTACT
Got a thought, question or concern? Need help with a project? Send me a quick message by completing this form. I love meeting new people.
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Thanks in advance for the note.
